The CVF Journal
Field notes on capital efficiency, the EBITCAC framework, and the economics of non-dilutive growth for Series A/B SaaS startups.
The Potential of Consumer Value Finance (CVF) for Startups in the US
Introduction Startups across sectors – from SaaS and fintech to direct-to-consumer brands – often face a dilemma: how to finance aggressive customer acquisition without jeopardizing their fin…
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Marketing as the New CapEx – Pranav Singhvi’s Key Writings
Pranav Singhvi, a Managing Director at General Catalyst, has written and spoken extensively about treating marketing and customer acquisition costs (CAC) as a form of capital expenditure (CapEx)…
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