Treats customer acquisition expenses as predictable, asset-like investments, funding them through structured, revenue-based financing separate from equity.
The CVF Fund is a specialised financing entity designed for Series A and Series B startups. We provide non-collateralised financing. We focus specifically on optimising customer acquisition spending by treating Customer Acquisition Costs (CAC) as capital expenditures (CapEx), rather than operating expenses. The Fund introduces a financial metric called EBITCAC (EBITDA plus CAC), providing clearer visibility into true profitability and growth potential.
Treats customer acquisition expenses as predictable, asset-like investments, funding them through structured, revenue-based financing separate from equity.
Frees up equity capital for essential activities like product development, R&D, and innovation.
Allows businesses to maintain aggressive growth strategies without being constrained by short-term EBITDA targets, thus driving higher long-term equity value.
Uses EBITCAC, a metric reflecting genuine cash generation capabilities after CAC returns, demonstrating the true growth and profitability profile of a company.
