The CVF Journal
Field notes on capital efficiency, the EBITCAC framework, and the economics of non-dilutive growth for Series A/B SaaS startups.

Churn Rate - How to Calculate, Analyze, and Reduce Customer Attrition
Calculate churn with cohort-based rates and launch a proactive retention plan within 30 days. Map subscribers by signup month, tracking payment events across key touchpoints, and classify churn into…
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All of Our Kevin Fishner Articles - The Complete Archive
Bookmark this free, fast archive to access four sections of Kevin Fishner articles in one place. It started as a modest adoption project, and reporting shows readers trust a single hub for efficien…
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How Medium Is Building a Manager-Free Company
Eliminate the management rung to empower teams; grant clear decision rights and direct data access. A ladder-based structure replaces hierarchy with accountable squads that own outcomes. We run an…
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Mastering Gong Product-Market Fit - Lessons From Eilon Reshef
Begin with a 90-day real-world market test that uses your call recording data to reveal which ideas land with buyers and which ones miss, establishing strong message-market alignment from the start.…
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Backcountry Reps - The Extra Mile That Earned Wedding Invites
Begin with a practical , three-part plan: map the route for daylight scouting, confirm access with the couple and the venue, and assemble a small, trained team with defined roles. Daylight scouting…
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All of Our Adit Abraham Articles — Complete Archive
Begin with the archive index: download the CSV from the platform, then filter by year and topic in a spreadsheets view to understand pricing paths across topics. This quick check shows how content al…
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Top Articles for PR &
Start with a particular, targeted core list: identify 5 articles that teach PR basics, case studies, and measurement strategies for startup teams. This easy, focused approach lets you move from c…
Read article →Borrowing Company Building Blocks - Thumbtack CEO's Advice
Start with five structured conversations with peers, each focused on a single topic, to borrow proven building blocks for your company. todays reality rewards concise, deep dialogue over long reports…
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Here's Why You Should Care About Holacracy - Benefits and
Initiate a 6-week pilot in a small cross-functional team to test Holacracy's governance. This concrete course of action gives you a controlled environment to observe how decision power moves from tit…
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Labelbox's Path to PMF - Founders Must Be Contrarian and Right
Test a single contrarian bet with a clear PMF signal and validate it with real customers. For a startup like Labelbox, the move from idea to product-market fit begins when customers choose your sol…
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Founders - Don't Miss This Crucial Step Toward Product-Market Fit
Start with a single, testable hypothesis about a core customer pain and a single metric for success. Run a four-week sprint to validate it, track charts weekly, and make a go/no-go decision. If you l…
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Natraj Akella Publication - Key Insights, Findings, and Implications
Implement the five steps below to apply Natraj Akella Publication insights : align leadership, translate summaries into concrete actions, allocate resources for a decade, set measurable milestones,…
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