A martech firm leverages CAC financing for a $75M growth push.
A healthtech scale-up secures $200M, driving AI innovation in healthcare.
A snapshot of fintech innovation, where revenue-based financing fuels a $100M+ growth round.
A glimpse into the high-stakes world of major SaaS acquisitions, where strategic decisions shape the future of the software industry.
Introduction Pipe is a financial technology (fintech) company founded in 2019 that has gained fame as a pioneer of revenue-based financing . Often described as a “Nasdaq for revenue,” Pipe built a platform that lets busi…
Introduction: The Rise of Customer Value Finance Customer Value Finance (CVF) is an emerging investment philosophy that centers on customer-centric metrics – such as Customer Acquisition Cost (CAC) and customer lifetime…
Introduction Startups across sectors – from SaaS and fintech to direct-to-consumer brands – often face a dilemma: how to finance aggressive customer acquisition without jeopardizing their financials or ownership. Traditi…
Pranav Singhvi, a Managing Director at General Catalyst, has written and spoken extensively about treating marketing and customer acquisition costs (CAC) as a form of capital expenditure (CapEx) rather than a traditional…