The CVF Journal
Field notes on capital efficiency, the EBITCAC framework, and the economics of non-dilutive growth for Series A/B SaaS startups.
From Reluctant Founder to $2B Valuation - The Story of Persona, Rick
Ship mvps quickly and tie every release to measurable outcomes. Rick Song began with a lean product plan and a personal reason to build Persona, then aligned engineers and designers around one proble…
Read article →
Leslie’s Compass - A Go-To-Market Strategy Framework for Growth
Start with a clear 90-day strategy and three planned tests to validate every move. Here is how to lock in momentum: cracking opportunities in select markets fast yields clarity, then map a disruptive…
Read article →
How to Launch Your Second, Third, or Fifth Product - A Step-by-Step
Set a 90-day go-to-market plan for your second product, with a crisp activation target and milestone reviews every two weeks. Align product, marketing, and sales from day one so you can move from con…
Read article →
How to Shape Remarkable Products in the Messy Middle of Building
Launch a focused MVP in 14 days and validate with a real user group. In the messy middle, speed matters more than polish. Define a single core problem, select 1-3 features, and ship a lean experience…
Read article →
All of Our Farhan Thawar Articles - News, Insights, and Updates
Recommendation: Before you dive into the collection, set a tag filter in your reader for hiring, coding, performance, and workflows. This keeps you focused and avoids unnecessary clutter. With a quic…
Read article →
What Is a Detractor and How to Turn Them into Promoters
Start by replying within 24 hours with a personalized acknowledgement and a practical fix. In every edge case you handle, begin with a clear statement that you heard the issue, describe the immedia…
Read article →
How to Build and Scale Winning Marketplaces - Casey Winters' Playbook
Recommendation: lock a profitable core in 60 days by onboarding 8–12 supplier partners and building a dog-friendly onboarding flow. This piece from Casey Winters, ex-airbnb, shows a country plan for…
Read article →
From Burning Millions to Profit in Seven Months - How HotelTonight
Recommendation: Take ownership of inventory and adopt a lean model to curb burn and unlock quick profits. As gebbia demonstrates, controlling supply and matching themselves behind a clear expansion p…
Read article →
Key Insights from Building in Figma - Design Systems and Prototyping
Audit and consolidate your current library, of components, tokens, and patterns, then use a single source of truth to deliver predictable outcomes. Create a definition document that lists features an…
Read article →
All Dr. Emily Anhalt Articles - Complete Archive, Guides &
Begin with downloading the complete archive to access every Dr. Emily Anhalt article in one place. The collection provides real-time updates and lets you include filters by topic, date, or diffic…
Read article →
Finding Language-Market Fit - How to Make Customers Feel Like You’ve
Begin with a language audit: collect 50–100 phrases from reviews, support tickets, facebook comments, and sales chats, then map them to customer intents. This gives you a concrete target for copy and…
Read article →
Key Performance Indicators (KPIs) - A Practical Guide to Measuring
Choose a single, measurable KPI that directly ties to your top objective and review it weekly to ensure you achieve predictable improvement. This approach ensures consistency in action. Start with a…
Read article →