— INSIGHTS —

The CVF Journal

Field notes on capital efficiency, the EBITCAC framework, and the economics of non-dilutive growth for Series A/B SaaS startups.

How to Identify Your ICP for 0-5M Revenue - Lessons from Vanta, Clay
08 Dec 202510 min read

How to Identify Your ICP for 0-5M Revenue - Lessons from Vanta, Clay

Start with a single core persona and validate it with a fast prototype. Initially, map that persona into a spreadsheet tracking leads and signals. Write the message so it can land with security minde…

Read article →
Techniques for Finding Product-Market Fit as a Solo Founder
08 Dec 202511 min read

Techniques for Finding Product-Market Fit as a Solo Founder

Launch a crisp, one-week landing test with a clear value proposition and a paid waitlist; measure signups, willingness to pay, and the questions users raise to confirm demand. Collect feedback from…

Read article →
A Founder's Step-by-Step Guide to Getting Your First 1,000 Community
08 Dec 202511 min read

A Founder's Step-by-Step Guide to Getting Your First 1,000 Community

Launch a standalone landing page on wordpress with a single, irresistible offer and a clear signup flow. In the initial instance, keep it lean: a value headline, a brief benefit list, and an opt-in f…

Read article →
All of Our Box Articles - A Comprehensive Index
08 Dec 20259 min read

All of Our Box Articles - A Comprehensive Index

Bookmark this directory and apply the rubric to rate posts by clarity, usefulness, and actionability, so you can act faster on ideas. As of today there are 54 published entries, organized into them…

Read article →
Founder Reflection Questions - Essential for Startup Success
08 Dec 202512 min read

Founder Reflection Questions - Essential for Startup Success

Begin each week with a 15-minute problem inventory to stay comfortable as you deal with uncertainty. This concise practice sharpens your ability to discuss trade-offs with the team and to develop a p…

Read article →
Better Annual Planning - Advice from CPO, CRO, CFO, and COO
08 Dec 202510 min read

Better Annual Planning - Advice from CPO, CRO, CFO, and COO

Directive: implement a 90-day operating plan aligned to the most critical revenue streams, with explicit owners, milestones, and a weekly review cadence. telling teams what matters, while the structu…

Read article →
AppNexus First Pitch - Winning Big in AdTech Before the Cloud Pivot
08 Dec 20256 min read

AppNexus First Pitch - Winning Big in AdTech Before the Cloud Pivot

Recommendation: Begin with a cloud-based data backbone and validate it in early rounds through collaboration. Estimated Uplift described by mike in beginnings of this venture can be above 12- 18% in…

Read article →
Beta Testing Definition, Template, Advantages, and Challenges – A
08 Dec 20258 min read

Beta Testing Definition, Template, Advantages, and Challenges – A

Start with a focused pilot in your large product area, deliver quick, actionable signals. you've defined the scope; select a representative user cohort; ensure the setup mirrors real usage to avoid…

Read article →
All Mike Curtis Articles | The Complete Archive
08 Dec 20259 min read

All Mike Curtis Articles | The Complete Archive

Begin with a fast tip: skim a handful of posts by this founder, capture key takeaways in a notepad, then apply ideas to your work. In practical terms, these pages expose how teams such as airbnbs m…

Read article →
8 Product Hurdles Every Founder Must Clear to Launch a Startup
08 Dec 202511 min read

8 Product Hurdles Every Founder Must Clear to Launch a Startup

Recommendation: Pick one well-scoped, curated problem your audience voices repeatedly. Build an easy, lightweight product that reveals whether your hypothesis holds and run surveys to gather concre…

Read article →
Sarah Hallam Publication - Participant Update and News
08 Dec 20258 min read

Sarah Hallam Publication - Participant Update and News

Launch a real-time briefing for local teams; outline high-priority production options, flavors, substitutes; assign tasks to employees; todd assists with rollout. Create a concise real-time dashboa…

Read article →
TLDR Product Management - 2024-11-26 Highlights and Key Takeaways
08 Dec 20256 min read

TLDR Product Management - 2024-11-26 Highlights and Key Takeaways

Start with one concrete action: convert user signals into two measurable experiments within two weeks; align the team around priorities; track outcomes; publish a review for readers to read. In ind…

Read article →