The CVF Journal
Field notes on capital efficiency, the EBITCAC framework, and the economics of non-dilutive growth for Series A/B SaaS startups.
Top Articles for PR &
Start with a particular, targeted core list: identify 5 articles that teach PR basics, case studies, and measurement strategies for startup teams. This easy, focused approach lets you move from c…
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Here's Why You Should Care About Holacracy - Benefits and
Initiate a 6-week pilot in a small cross-functional team to test Holacracy's governance. This concrete course of action gives you a controlled environment to observe how decision power moves from tit…
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How Replit Went from a Side Project to a $1B Business - Growth
Start with co-founding clarity and a lever for growing matters most when you align a team's energy on an ecosystem that serves developers and learners. dave helped set this direction, keeping the foc…
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Clay's Path to Product-Market Fit - A 7-Year Overnight Success Story
Start by validating a single core need with a 14-day cycle. Build a minimal feature that solves that pain and collect feedback through email surveys and quick prompts. Track activation, retention, an…
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Draw The Owl and Other Company Values You Didn't Know You Should Have
Define three values today and publish them in plain language. These values must be right and the same for every team member; they should hold in decisions and be easy to recall at lunch or during tim…
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Design Your Organization to Match Your Strategy - Align Structure
Map your strategy to three concrete levers: structure, culture, and capabilities, and ensure they align where it matters most. Define the must-have elements for each lever and set clear expectations…
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How Figma Chooses Builds and Launches New Products
Begin with a concrete rule: run a three-feature pilot, measure adoption weekly, and scale only when the metrics prove it. This approach began with a four-week cycle and continued refining the criteri…
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The Importance of Transparent Leadership—And How to Be a Transparent
Begin with a concrete step: publish a 5-minute weekly decision log for all participants. Each entry lists the goal, constraint, rationale, and next steps. This keeps actions traceable and invites que…
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Empathy-Driven Development - How Engineers Can Tap into This Critical
Begin every sprint with a 10-minute empathy check-in to validate the user problem and define a unit of work tied to a measurable user outcome. Upon finishing, the team can name the outcome and align…
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Ditch Your To-Do List - Use These Docs to Make a Bigger Impact
Start with a single living doc that links goals to concrete actions. The view your team gets becomes clear and fast when context, categories, and the combination of tasks sit in one place; otherwise,…
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Content Is Eating the World - Contently's CEO on Marketing's New
Stop guessing about why audiences engage. Marketers need a scalable content system that aligns with revenue outcomes and reduces waste. Start with a five-format core and a shared metrics set that kee…
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Don't Serve Burnt Pizza - Lessons in Building Minimum Lovable Products
Ship a Minimum Lovable Product first, not a perfected solution. Don’t serve burnt pizza. Lead with onboarding that delivers clear value in minutes, a single core task, and a feedback loop that shows…
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