The CVF Journal
Field notes on capital efficiency, the EBITCAC framework, and the economics of non-dilutive growth for Series A/B SaaS startups.
EvolutionIQ's Path to Product-Market Fit and a 730M Acquisition
Youll validate the insurance market need in 90 days by interviewing people who directly deal with underwriting and claims. Every interview tests whether the problem is ripe, whether the current proce…
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Zero to IPO - Frederic Kerrest's New Book Coming in April 2022
Recommendation: Read this book to map your path from zero to IPO with a milestone-driven plan you can apply this quarter. It uses an episode-by-episode structure that keeps founders focused on concre…
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Stop Sending Pitch Decks as Attachments - Here's Why and What to Do
Stop sending pitch decks as attachments. Send a hosted, shareable briefing instead and invite investors to a quick call with them. Open a page that explains the opportunity in plain terms and lets th…
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Explained - Definition, Calculation, and Its Impact on E-Commerce
Track Customer Lifetime Value (CLV) across cohorts and ensure the team agrees on the definition. CLV measures the revenue a customer contributes during their relationship with your shop. When the d…
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How Etsy Grew Female Engineers by Nearly 500 in One Year
Target outreach, a structured internship-to-full-time pathway, and measurable targets drive results. In Etsy’s case, female engineers grew by nearly 500 in one year, rising from about 120 to roughly…
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Emily Weinberg's Publication - Key Highlights and Impact
Recommendation: Read a focused 5-minute scan this weekend to identify three concrete actions that will lead to better outcomes in business-to-business projects. The publication presents actual data,…
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Startup Marketing Hiring Playbook - When to Hire the Right Marketer
Hire after you can prove impact with a scoped pilot. Run a 6–8 week paid marketing test focused on one objective, such as demos or qualified trials, with a budget of $4,000 – $8,000 and a target li…
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Key Areas of Improvement for Managers - Essential Leadership Skills
Map your goals this week and pick one competency to practice. In a one-week sprint, document a concrete plan in a compact planner and track daily results for coaching one direct report. This approach…
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How to Build and Grow the Human Side of Your Engineering Org
Start a 90-day mentoring sprint that pairs each engineer with a dedicated mentor, and visualize progress in a shared dashboard with measurable outcomes. Make the process efficient by tying sessions t…
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Find, Vet, and Hire the Best Product Managers - A Practical Guide to
Start with a concrete 90-day plan that delivers early value. When you interview candidates, look for ones who can spell out how theyll move a productmarket strategy from insight to action using custo…
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Good Taste in Software Engineering - Principles & Practices
Adopt a compact, public API surface with trustworthy contracts and automated builds. As kellan once talked, such a setup yields reliable systems. The public nature of decisions invites reviews, while…
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Inside Clay's Unconventional Path to 125B - Rethinking GTM Pricing
Recommendation: align GTM pricing with measurable value and map early signals to outcomes, so reps raise confidence rather than chase discounts. This approach surfaces the real drivers behind 125B-sc…
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