Treats customer acquisition expenses as predictable, asset-like investments, funding them through structured, revenue-based financing separate from equity.
Structured CAC loans, the EBITCAC framework and up to 5-year terms. Accelerate growth without losing founder control.
The CVF Fund is a specialised financing entity designed for Series A and Series B startups. We provide non-collateralised financing. We focus specifically on optimising customer acquisition spending by treating Customer Acquisition Costs (CAC) as capital expenditures (CapEx), rather than operating expenses. The Fund introduces a financial metric called EBITCAC (EBITDA plus CAC), providing clearer visibility into true profitability and growth potential.
Treats customer acquisition expenses as predictable, asset-like investments, funding them through structured, revenue-based financing separate from equity.
Frees up equity capital for essential activities like product development, R&D, and innovation.
Allows businesses to maintain aggressive growth strategies without being constrained by short-term EBITDA targets, thus driving higher long-term equity value.
Uses EBITCAC, a metric reflecting genuine cash generation capabilities after CAC returns, demonstrating the true growth and profitability profile of a company.
From application to funded account — 4 transparent steps
Fill out the form with basic company data, revenue, and metrics
The CVF team analyses unit economics, CAC, churn and growth metrics
Receive offer with rate, schedule, terms and covenants
Sign agreements, complete KYC, funds wired to corporate account
A new type of financial instrument for a new type of company
Keep full control. No board seats, no vesting cliffs, no preferred shares.
A metric that shows true cash flow after CAC payback. Investors see a clear growth profile.
Up to 5-year terms mean you are not constrained by short-term EBITDA targets and can build big stories.
SaaS companies at Series A or Series B stage with predictable cohort-based revenue and CAC payback under 24 months. Annual recurring revenue typically 2-50M USD.
CVF treats customer acquisition cost as a capital expenditure financed separately from operating expenses. No warrants, no dilution, no covenants tied to runway. Repayment scales with revenue, not fixed monthly burdens.
EBITCAC equals EBITDA plus CAC. It reveals true cash generation capability before discretionary growth investment, similar to looking at a factory output before subtracting the cost of expanding the factory.
From application to funded account: 4 weeks total. Application form (5 minutes) → Discovery (3 business days) → Term sheet (1 week) → KYC and funding (2 weeks).
Indicative rate 3.7% p.a. with terms up to 5 years. Final rate depends on unit economics, cohort quality, and CAC payback velocity. Disclosed in detail at term-sheet stage.
Submit a request or send a message. We reply within 24 hours.