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Introduction Pipe is a financial technology (fintech) company founded in 2019 that has gained fame as a pioneer of revenue-based...

Introduction: The Rise of Customer Value Finance Customer Value Finance (CVF) is an emerging investment philosophy that centers on customer-centric...

Introduction Startups across sectors – from SaaS and fintech to direct-to-consumer brands – often face a dilemma: how to finance...

Pranav Singhvi, a Managing Director at General Catalyst, has written and spoken extensively about treating marketing and customer acquisition costs...