All of Our Braze Articles – The Complete Guide, Tutorials, and Resources

Start with the Braze Essentials guide today to map your workflow and see really concrete results. Our massive, active library helps your team feel ready as you explore what Braze can do. This collection is designed for someone at any level, including alexis, who helps steer the experience and shows you capital ideas you can apply now.

What you’ll get: a complete map of all Braze articles, organized into 4 core topics, 12 step-by-step tutorials, and 20 hands-on templates. They are designed for quick, practical use, with checklists you can copy-paste, and each article links to practical examples that you can adapt for your stack.

To move quickly, pair with a teammate to run through the tutorials in a 30-minute session. theyre designed for active use, so you can apply learnings the moment you finish a module. If someone asks for guidance, tell them to start with the 15-minute quick-start and then expand to the deeper modules.

We support global teams with translations, including tiếng Việt for key concepts, and we outline how to translate your Braze flows for multilingual campaigns. The resources include code snippets, data schemas, and best-practice templates you can copy.

When you run experiments, track withdrawals of users from campaigns and use re-engagement flows to recover churn risk. The guide shows how to measure open rates, click-through, and in-app actions, plus recommended cadence based on segment size and retention patterns.

According to our data, teams that allocate 20% of their cycle to reviewing Braze articles improve activation rates by 15–25% in the first month. The tutorials emphasize what to measure, how to set goals, and how to share results with the team to keep accountability high.

We provide hands-on resources: ready-to-use segments, sample campaigns, message templates, and a pair of walkthroughs the team uses for onboarding new members. Each page ends with a quick tell: what to try next, when to escalate, and how to report back improvements to alexis and the rest of the team.

If you’re asking where to start, begin with the basics, then move to the automation tutorials that match your customer lifecycle. Our article collection is massive and designed to scale with you as you grow from a single project to a cross-team program. Tell the team what you’ve learned, share insights, and keep the momentum by revisiting the resources every sprint.

Practical Plan for Exploring Braze Content

Begin with a focused content audit: identify 3 Braze topics, collect 5 recent publications per topic, and map each to your business apps. Run a review session with your teams until you reach a clean, actionable set of insights. Capture a concise commentary (комментарий) and tag each публикация with language and platform. Note any итальянский translations and align them with your user-facing (пользовательское) features. The goal is to connect topics to technology choices and development plans for your team.

Then translate the findings into a practical plan: create 3 content lanes, assign owners, and set a two-week cadence for updates. Use this process to keep your content library fresh and searchable. Focus on quick wins that boost your business metrics and your communication clarity. This plan yields a boom for knowledge sharing and future collaboration.

Assign ownership to gagan and magnuson and a cross‑functional development team. For each lane, collect 2–3 concrete examples from the Braze content and link them to real app features. Record notes as a review and update the shared doc until the data stabilizes. Use this approach to validate what works before publishing new content for users.

Track metrics like time to complete the audit per lane, number of reviews, and the volume of feedback from users. Align findings with apps performance data to gauge impact. Keep a monthly pulse check and adjust lanes according to future plans and strategic priorities.

Identify Braze use-cases and map them to article topics

Start with this concrete recommendation: identify 5 core Braze use-cases and map them to article topics to drive consistency across business units. This approach is becoming a repeatable framework you can apply across teams, and it helps predict impact for initial campaigns, supporting scaling. The same structure keeps owners aligned and reduces fall in momentum when new projects start.

Onboarding and activation is a prime use-case. Topic mapping includes Getting started with Braze: onboarding flows, welcome-series templates, and data modeling for personalization. This setup helps hold data quality and accelerates time-to-value for very new users, with strong results in indonesia.

Lifecycle engagement and retention follow: the article topics cover lifecycle messaging fundamentals, segmentation strategies, analytics, and feedback loops. The guide likens this approach to a single-minded ladder of milestones, helping teams focus on the most impactful cohorts. then you can refine triggers and content based on feedback.

Re-engagement and churn countering form a clear path. Topics include win-back campaigns, reactivation, time-based re-engagement, and A/B testing with dynamic content. This path is used across channels, and it supports back-end automation while countering churn with iterative experiments.

Cross-channel experiments and newsfeed interactions complete the map. Topics cover cross-channel orchestration, Push, Email, In-app, and Newsfeed best practices; measurement, cadence, and experimentation. Newsfeed should be treated as a persistent touchpoint rather than a one-off ping, then refined through feedback across campaigns.

Indonesia-specific note: In indonesia, the boom in mobile shopping makes timing and language tailoring critical. If you want to scale across time zones, adopt a single-minded cadence onto which regional teams can align. wouldnt a clear playbook help karen and the content team hold naming conventions across topics? karen leads the content review, and the team uses regular back checks to keep the initial structure consistent.

Outline journeys: onboarding, activation, retention, and re-engagement

Start onboarding with a tight, measurable path that moves a new user from signup to the initial win within days. Define the пользовательское value and map the key events, then push there with concise prompts, a quick tour, and one-on-one guidance when needed. Set a short time-to-value target and keep the flow simple to boost early engagement and reduce drop-off.

Activation centers on a single, high-signal win that converts awareness into active usage. Use a short, friendly walkthrough that leads to an active state and a brief tutorial that the team has used before and found effective. Then encourage the user to add items to the cart or complete a core action. Make the step frictionless and visible in the first 24 hours to shorten the path to value.

Retention rests on recurring, incremental value reliably delivered over months. Track metrics such as sessions, time in app, and the length of gaps between visits. Use personalized recommendations, in-app nudges, and predictable cadence to boost impact and scaling. As months pass, maintaining retention can get harder, so vary nudges and offers to keep the experience almost fresh.

Re-engagement targets dormant users with value-forward messages. Segment by activity, suspected reasons for pause, and use a mix of push, email, and one-on-one outreach for high-value cohorts such as gaming-focused and tech users. Refer to nasdaq benchmarks for reference and compare with biyani teams, which show how a tailored cadence can bring them back there. If users arent engaged, offer a lighter incentive and introduce new features to come back.

Build a hands-on campaign: step-by-step setup (audience, channels, triggers)

Define your audience with three core segments: new signups, active users, and at-risk users. Want to craft tailored messages instead of generic blasts? Build personas for gagan, molly, and alexis to reflect real interactions. Behind each persona, set a primary goal: onboarding, feature adoption, or re-engagement. Gather data from CRM, product events, and support tickets so you know who to reach. The person who fits the molly profile tends to respond to concise, direct emails; alexis prefers in-app nudges; gagan values thoughtful follow-ups. Use one-on-one paths for high-value users during onboarding. gagan knows writing best practices.

Create a data map for audience intelligence: lifecycle_stage, last_interaction, plan_type, paying_status, country, channel_pref. Use incremental intelligence to assign scores: +5 for signup, +10 for email open, +15 for feature use; three signals guide priority, with paying users at the top. If english is the default language, ensure translations are ready for key markets. Ask a question in the early flow: ‘What action next is most valuable for this user?’ Track the metrics behind each activity to refine segments after each run. If a segment wasnt performing, adjust. Keep a note: everingham suggested a quick QA test; fralic confirmed similar results.

Channels: assign per segment: email for onboarding and updates; in-app messages for activation nudges; push notifications for urgent alerts; SMS for high-value or international users who prefer quick touchpoints. Use direct messages for one-on-one nurturing with key accounts. Set cadence caps: three messages per week during onboarding, one to two per week for activation, and monthly for re-engagement. Make sure all templates respect your writing standards and maintain a friendly tone. More value comes from consistent timing and clear calls to action.

Triggers: create events: on_signup, on_feature_use, on_inactivity. Tie each trigger to a channel and a time window: on_signup sends a welcome tour, on_feature_use triggers tips after 24 hours of first use, inactivity nudges after 7 days. Three trigger types keep coverage tight. For one-on-one segments, offer a direct offer after the user hits a milestone. Habitually review trigger performance and adjust thresholds weekly.

Content and writing: craft short, clear copy aligned to each persona. For molly, lead with benefit, keep lines direct; alexis responds to helpful tips and social proof; gagan likes data-backed reasoning. Write subject lines that promise value, not fluff. Use the same idea across channels yet tailor tone: email subject line, in-app toast, push headline. Ensure your english is clean and consistent.

Measurement and iteration: define success metrics per segment: open rate, click-through, conversion, and revenue per user. Set a pilot group of 500-1000 users; run three variations per channel; compare results within a week. Use incremental intelligence to re-segment and improve the next run. Habitually pause underperforming flows and reallocate budget to winning paths, while keeping the money and paying users safe.

Execution checklist and next steps: import your audiences, build channel templates, configure triggers, set cadences, and schedule a 2-week review. Create a simple spreadsheet or a Braze note with the three sections: audience, channels, triggers. Collaborate in english at your next meetup to finalize copy and timing; invite team members like gagan and everingham, with alexis and fralic joining for QA. Keep the plan lean, iterate fast, and move from concept to real sends quickly.

Leverage reusable assets: templates, snippets, and data fields

Begin with a full library of reusable assets: templates for emails and in-app messages, five UI snippets, and a core data fields registry that covers the whole customer lifecycle.

Encourage teams to model how these assets assemble into a unified newsfeed across channels, then review results against similar campaigns from competitors.

Before production, codify naming, versioning, and tagging rules; centralize assets in a public repository; define a concise review cycle.

Process steps include inventorying current assets, standardizing templates, assembling snippets, mapping to a core data fields schema, and publishing to the asset store to plug into workflows.

It’s pretty straightforward to implement once you have the baseline in place.

Focus on data fields: establish a public core set like userName, productName, eventTime, locale, and segment; keep field names consistent across campaigns, products, and teams.

Enterprises and growing organizations benefit from a single source of truth: a data field registry, templates that are versioned, and snippets that are easy to reuse in product-market campaigns.

Move away from isolated edits and back-and-forth handoffs; avoid letting teams become addicted to ad hoc changes; ensure the whole organization can access and reuse assets again.

Future-proof your setup by enabling rapid adaptation as public-facing features expand, so teams can respond to signals rather than recreating blocks.

Measure impact with concrete numbers: 25–40% faster content updates, 50% fewer asset duplicates, and a 30% reduction in QA issues, with very tangible improvements.

Measure and iterate: define metrics, dashboards, and reporting cadence

Adopt three core metrics per journey stage and implement a 1-week data cycle. This whole setup keeps focus and speeds decision-making, and it worked when teams mapped metrics to their goals; their owners can tell whether a move is working. The approach is becoming a standard practice toward becoming a robust, scaling operation. It also builds energy and patience across the org. When theyre ready, they implement changes. Whatever channel you use, this discipline travels well.

• Core metrics and formulas: Activation rate = % of new users who complete the first meaningful action within 7 days; Retention rate = % of users active in week 4; Revenue per user (RPU) = total revenue divided by active users; Engagement index = opens + clicks + in-app events per user per week. Data sources: Braze event streams, product analytics, and CRM exports; tech stack includes Braze and a data warehouse; owner: the growth analytics team. Becomes a clear indicator for their campaigns, and theyre ready to act on it.
• Data quality and lineage: Ensure a single source of truth; reconcile Braze events with product events; tag cohorts by channel, campaign, and creative; data latency ≤ 24 hours; maintain a back log of issues and fixes. Supports multilingual and locale needs (dansk) and cross-dataset alignment (zhuo). Include пользовательское metrics to reflect user-facing experiences.
• Dashboards: Primary “Weekly Marketing Pulse” with funnel, cohort analytics, and channel performance; secondary “Executive Snapshot” with 1–2 charts and concise narrative; naming conventions that mirror metric_subject_period; data freshness indicator showing last refresh. Use these dashboards to tell a real story to product, marketing, and customers.
• Cadence and governance: Weekly 30-minute reviews with marketing, product, and data science; monthly narrative with learnings and recommended actions; quarterly strategy alignment. Build patience into the rhythm and encourage cross‑team involvement to keep momentum and accountability.
• Iteration loop: Run small experiments (A/B tests) to lift activation or retention; close the loop within 2 weeks by updating dashboards and a shared results log; whatever channel you use, ensure attribution consistency and document learnings. This keeps the team involved and focused on measurable movement.

Toward a paradigm for scaling measurement, involve leadership and the teams involved to own the metrics. It tells a real story about the customer journey and keeps attention on signals that drive value. In March we rolled this cadence, and teams are graduating from pilots to full adoption with cacioppo-inspired energy driving weekly checks. For tech, keep Braze, the data warehouse, and BI in sync as you scale, and let this whole practice become a continuous, real improvement effort.